New content! In order for any search engine to provide relevant results to their visitors (so their visitors will repeatedly use them) they must provide the best results possible for every search performed on their site.

The best website gets more traffic and more traffic means more business - so websites have to be up to date to stay competitive in their market.

The big sites on the net, like www.hereschicago.com, who have pagerankings of 5 upwards, obviously serve a ton of visitors per day, provide search engines with a mass of links to follow and index.

That’s why search engines go back to the big sites like www.hereschicago.com more often than the little ones.

High traffic, very popular sites are visited by the search engine robots more often than sites with little traffic. Some large sites are visited by search engines as much as 2-4 times per month to scan theircontent which makes these sites more visible and higher in the ranks of search engines.

How can article marketing increase your search engine traffic?

By submitting articles you can get links from these high traffic sites. Furthermore you can optimize your articles with your searchterms to get high rankings for that particular page. This wouldotherwise take weeks on a new site as oppose to a well established onesuch as this.

Each of these sites will have its own resource area, at the end of the article, writers include a bit of Author information on where to findout more about them. Place your website link in here and bob’syour uncle the search engines will find your site through that link.

The more articles you submit with your website link in them, the more pages on the net you have pointing to you from high traffic sites and the better your ranking and link popularity.

Start submitting your meetings and events related articles today toour blog. You will be amazed at the results they yield.

If you are interested in submitting an article, please email your article to info@hereschicago.com for consideration.

By:Bernard Peh

Search Engine Optimization or SEO is the buzz word you will see everywhere in the internet nowsadays. Designing a website today is no longer about aesthetics. It must not only look good, it must be visible to the search engines as well. What should a web designer take note when designing a search engine friendly website? This article attempts to discuss some important pointers for web designers in creating SEO friendly web pages.

(Note: We are not talking about boosting search engine rankings as that would require a separate article.)

From a search engine point of view, the perfect webpage has no graphics, no scripting, no tables…etc but just alot of normal, plain readable text. You can just take it that plain text is the food for search engine spiders. Therefore, the more text you have, the more you will keep the spiders happy. However, from the design point of view, such pages are very boring but the fact is that everyone is more interested in keeping the spiders rather than us happy. The argument is that if search engine spiders cannot find your site, no one will. Based on this philosophy, we witnessed the fall of flash and sites with strong graphics over the years. Many sites that utilized heavy graphics where no longer found. Web developers become happy because they have an excuse to create less impressive websites…

The question is can we make both the saerch engine spiders and us happy? The answer is definitely a “Yes” provided that web designers can follow certain rules when designing web pages. They need to step out of their comfort zone and learn abit more about new web technologies.

Domain Name and URL Naming Convention Having a proper domain and url name is quite often neglected. Many search engines actually put some weightage in the way you name your domain or url files. You will definitely want to include some juicy words in your naming convention. For example, if you site is about website critics and your url is http://www.sitecritic.com, this will definitely be better than a domain like http://www.bluecatfish.com. The same principle goes for hyperlinks. If you have 2 words as key words, you can use an underscore “_” or dash “-” to separate them.

Title

Do not fool around when writing the title. From my experience, this is the most important part of your webpage. Many designers like to put special characters such as ” * “,” | “, ” : ” or ” [ ] ” in the title to make it look unique. If you really want to make your webpage special, I advise you to do it else where such as in the body of the HTML document. You should include your keywords in your title. Like the previous example, if your web site focuses on website reviews, make sure you have the words “Website Reviews” somewhere in the title. Noticed that “WebsiteReviews” is not the same as “Website Reviews”. Spacing is important. When writing the title, try not to write more than 8 words. There are no hard and fast rules on that but the fact is that more does not mean good. In fact, the more you write, the more your keyword density will be diminished. If you keep repeating the same keyword in the title, search engines will see your site as spam and you will be dead in no time. For example, a title like “Sitecritic Web Reviews” is much better than “Sitecritic Web Reviews, Internet Marketing, Web Design Ideas, Internet Directories, Budget Web Hosting, Melbourne”. I will have to stress again, do not fool around with your title.

Meta-Description

After the title tag is the meta description tag. Many people argued that meta description is no longer important. Based on my experience, they are still relevant in SEO rankings especially if your website is new. The principle in writing the meta description tag is the same as the title. The only difference is that you want explain abit more about the services that you provide in a friendlier format. You will also want to include your keywords in the meta description. Menu, Content and Links You should not use any javascript menus that hid the urls. Many javascript menus are fancy but actually not SEO friendly. What ever technique you are using to create the menus, make sure that the tag is visible. You might also want to include a variation of the keywords in the menus, links or text. Like the previous example, if your keyword is “Web Site Reviews”, you might not want to use the same word over and over again. You can vary it by using “Professional Web Reviews, Reviews of Websites, Site Reviews…etc”. Varying the keywords makes your content more interesting and is good for SEO as well. When writing the contents, try to put the keywords in different areas of the document. Use tags like or to make the keywords stand out. Avoid urls that say “click here” or “view”. Though often used, they are not advisable for SEO purposes. Text links are stonger than image links. It is therefore not advisable to use images as the main navigation menu throughout the website. If you would like to incorporate images in the user navigation experience, you might want to consider separating the text from the images. This can be achieved easily using CSS or the background image option in the or tag.

Images

Unlike many Search Engine Experts, I strongly encourage the use of graphics because I am passion about Web Design and is sad to see so many websites that are well optimized for search engines but look crap on screen. You need to balance between the amount of graphics used and downloading speed. Like I mentioned before, if your header banner or important images contains text , you could split up the text and use the images as a separate background or floating layer. That way, you can make the image size smaller and also make the text visible to the search engines. Transparent gifs are very useful for laying over other content or images. Appropriate use of jpegs and gifs can also cut down loading time by alot. CSS Technology CSS helps you to cut down your tag and gives more room for the spiders to read your content. The problem with CSS is that it is not as straight forward as tables. At the moment, CSS is also inconsistent in different browsers, so before you publish your web page, you need to check the layout in different browsers. I am actually not against designers using tables especially if they find the time spend in creating a full CSS site not justifiable. The fact is that there are still cases when using CSS is not advisable. An example is when displaying tabular data; Tables still excel in displaying tabular data at the moment. Unless you are using complex nested tables, the , or tags should not pose too much of a problem for the search engine spiders.

Conclusion

Web pages should not be boring and web designers should not bow down to the Google revolution. A well designed site combines both form and function and yet, still able to be search engine friendly. I strongly believe that this can be easily achieved if website designers are able to follow very basic rules in designing their web sites

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Search engine optimization (SEO) and search engine marketing (SEM) are two important ways to promote your business to online customers.

I read this great article on search engine optimization and wanted to share with you. One thing to note is that you can be found on search engines by doing a little work on your website. You don’t need a ton of money to be next to your competitor online. I have been trying to tell the world about how important it is to do a little work on your website and then seek out some low cost solutions to be found. One low cost solution is to find “portals” that aggregate and build community like Hereschicago.com.

Hereschicago.com provides a “doorway” into your business from visitors from Google, Yahoo and MSN in addition to a host of other “niche” search engines. Oh yes, there are over 300 “other” search engines out there delivering targeted traffic to Hereschicago.com and ultimately your business. Ok, I am off my high horse for now. Take a good look at the following article. This is exactly what I recommmend doing to make your website be found on the internet.

SEO requires making your site search-engine-friendly, and SEM involves targeting potential customers by purchasing relevant keyword ads on search engines such as Google, Yahoo and Alta Vista.

SEO: There are many ways to optimize your site so that search engines will list your site higher in their rankings. Start with the following:

• Links from other sites: Search engine spiders move from site to site across the Internet by following hyperlinks. The more high-quality and high-trafficked sites you have pointing to your site, the more important the search engine will think you are. Make sure to register your site with directories such as Yahoo, (Hereschicago.com) and the Open Directory Project (www.dmoz.org).
• Internal links: Make sure your site is well-organized and easy to navigate. A site map will help visitors – and spiders – nawigate your site.
• Metatags: Metatags are hidden HTML directions for Web browsers or search engines. They include important information such as the title of each page, relevant keywords describing site content and the description of the site that shows up when a search engine returns a search. Make sure your metatags accurately describe your content.
• Keywords:Spider likely words or phrases that users might type into search engines to find your site. Make sure your content contains those!words or phrases, and include them in the title portions of your site and in relevant content.
• Search engine optimizers: Businesses often enlist the help of optimizers who specialize in improving the visibility of their clients’ sites. Among other things, they’ll register your site with major search engines, list it in the appropriate directory, write optimized content for your site and recommend changes to your site architecture.

SEM: The more targeted your advertising, the higher your ’’conversion rate.’’ Conversion rate refers to the percentage of ads that actually convert to sales or some other desired action (such as registration). One way to ensure that your prospective customers are qualified is to buy ads according to specific search engine keywords that a user might submit. For example, if you’re selling a Minolta 60X digital camera, buying the keyword ad ’’Minolta 60X digital camera’’ will most likely give you better results than buying the keyword ’’camera.’‘

Some terms get bid up quickly – for instance, you’ll pay a lot more for a technology keyword than a knitting keyword. SEM, however, has a higher conversion rate than other online marketing methods, so it can still be a cost-effective route to take.

Make sure you have compelling ad copy luring people to your site. Provide a call to action to prospective customers to encourage them to click on your link. Also, make sure that you send prospective customers to a targeted page on your site. Your home page will convert fewer customers than a page describing the exact service that you promote in your keyword ad.

You generally pay for keyword ads on a cost per click (CPC) basis. Review the keywords you’ve purchased to ensure you’re getting a good return on your investment. If not, try a different word or phrase. You can also try different ad copy or landing pages on your site to see what’s more attractive to prospective customers.

Companies offering CPC programs include Google, Yahoo, AskJeeves, FindWhat, Kanoodle, Entireweb, Industry Brains and LookSmart.

Once you’ve exhausted your SEO and SEM options, there are a couple of other routes that will produce results. You can put together an online ad campaign by either buying advertising on sites that appeal to your demographic. In addition, you can send out e-mail newsletters. Encourage customers to provide their e-mail addresses so you can contact them with useful information and promotions.

Analyzing your web traffic statistics can be an immeasurably important tool for a number of reasons. But before you can manufacturer full use of this tool, you must understand how to interpret the data.

Top web hosting companies will provide you with fundamental web traffic data that you then have to interpret and make appropriate use of. However, the data you receive from your host company can be imposing if you don’t grasp how to supplicate it to your particular undertaking and website. Let’s start by examining the most fundamental data - the general visitors to your site on a daily, weekly, and monthly basis.

These statistics are the most genuine allowance of your website’s performance. It would appear on the surface that the more visitors you see documented, the better you can figure your website is performing, but this is an inaccurate understanding. You must also look at the behavior of your visitors once they get to your website to accurately assess the effectiveness of your site.

There is usually a great delusion about what is ordinarily known as “hits” and what is really competent, quality traffic to your site. Hits simply mean the number of information requests received by the server. If you think about the actuality that a hit can readily equate to the number of graphics per page, you will get an impression of how exaggerated the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in truth we are talking about a single visitor checking out a single page on your location. As you can see, hits are not worthwhile in analyzing your website traffic. The more visitors that turn up to your website, the more genuine your interpretation will become. The greater the traffic is to your website, the more precise your evaluation will be of overall trends in visitor behavior. The lesser the number of visitors, the more a few unorthodox visitors can misrepresent the assessment.

The aim is to use the web traffic information to figure out how well or how poorly your site is working for your visitors. One way to ascertain this is to discover how long, on average, your visitors run through your site. If the time spent is comparatively brief, it usually indicates an elementary problem. Then the challenge is to evaluate what that problem is.

It could be that your keywords are guiding the wrong variety of visitors to your website, or that your graphics are disorganized or intimidating, causing the visitor to exit quickly. Use the experience of how much time visitors are spending on your site to identify specific problems, and after you fix those problems, continue to use time spent as an estimate of how effective your fix has been.

Furthermore, web traffic stats can help you establish effective and ineffective areas of your website. If you have a page that you consider as important, but visitors are exiting it swiftly, that page needs work. You could, for example, evaluate improving the link to this page by making the link more substantial and attractive, or you could reform the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you maintain are less essential, you might want to move some of your sales copy and marketing focus to that specific page. As you can see, these statistics will broadcast vital knowledge about the profitability of distinct pages, and visitor habits and stimulus. This is essential information to any effectual Internet marketing campaign.

Your website unequivocally has exit pages, such as a final order or contact form. This is a page you can expect your visitor to leave quickly. Nonetheless, not every visitor to your site is going to locate exactly what he or she is looking for, so observations may show you a number of other exit pages. This is customary unless you notice an exit trend on a specific page that is not designed as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not intended for that purpose, you must closely contemplate that particular page to figure out what the difficulty is. Once you identify potential weaknesses on that page, tiny modifications in content or graphics may have a consequential impact on the visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Take notice if selective keywords are directing a specific variety of visitor to your site. The more targeted the visitor - implicating that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more profitable that keyword is.

However, if you find a great number of visitors are being directed - or should I say, misdirected - to your site by a specific keyword or phrase, that keyword demands modification. Keywords are essential to bringing quality visitors to your site who are open to do business with you. Close evaluation of the keywords your visitors are using to locate your site will give you a fundamental understanding of your visitor’s needs and motivations.

Finally, if you notice that users are discovering your website by typing in your company name, break out the champagne! It means you have achieved a significant focus of brand recognition, and this is certainly an indication of burgeoning success.

About the Author: Mike Tansey has been online since early 2004. He can set you up with your own profit-unlimited pulling website within the next 24 hours. Duplication is the crux to Network Marketing, Mike has the Answer. Affiliate Marketing Opportunity.