SEAL Inc.

847.394.9857

stinnish@ameritech.net

 

Innovative meetings occur where there is a good match between speakers, topic, your requirements/needs, desired outcome and the setting with a twist of the right chemistry.

The best speakers create in audiences the desire to change, the confidence to act, and the knowledge or tools to succeed. Speakers can impact people’s:

· Attitudes (how they feel)

· Knowledge (what they know)

· Actions (what they can or will do)

Before even previewing or considering a single speaker, be clear on your objectives for hiring a speaker. “Because we always have a keynote speaker.” is not a good reason to hire a speaker again this year.

Clarify why you want to hire a speaker. Select speakers who will deliver the outcomes you want/need. Some common objectives include the desire to:

· Entertain (change how they feel)

· Motivate (change how they feel)

· Promote a cause or organization (change how they feel and what they know)

· Educate (change what they know; perhaps what they do)

· Shift behavior (change what they do)

Many other sources (including speaker bureaus) offer checklists that cover logistics, legal issues and also content. This checklist is intended to help you hire a speaker who is the best match with your meeting. This checklist of 20 questions will help you create an innovative meeting.

Checklist for Innovative Meetings

1. What size of a group do you work with?

2. What level of people do you work with?

3. Are we an attractive audience for you? Why? Most top speakers don’t accept every engagement even if they are available. They select audiences with whom they have the greatest chance of success.

4. How would you characterize your “style” of speaking?

5. What is your focus? Are you more of a “special event” speaker? Do you focus on keynotes? Do you offer ongoing, long-term training as well? Most speakers operate a three-pronged business: Keynoting, workshops and consulting.

6. Do you specialize by topic or industry?

7. How long is your “typical” program?

8. How do we make sure your program works?

9. What will you do to make your message relevant to our group?

10. How will you create an empathetic connection with the audience?

11. How will you create involvement and interactivity? Professional speaker Patricia Gardner says “People don’t want to listen to a lecturer.” That requires speakers to use techniques and tactics that involve the audience.

12. What will you do to finish on time?

13. How can you help us promote this meeting?

14. What else do we get when hiring you? Some options include:

· Deliver one or two “breakout sessions” or a spouse program

· Introduce other speakers

· Emcee the event that they are part of

· Host a book signing

· Meet and greet at a reception

· Coach other internal speakers either in advance or on-site

· Moderate a panel

· Sign autographs

· Appear in the sponsor’s booth to increase the value of their sponsorship

15. What are the pros and cons of having you speak to our organization more than once?

16. Will you customize your program for our organization? Content, titles, introductions, props and visuals are areas that can be customized? For example, your organization’s name, logo, and meeting theme can be incorporated in the handout.

17. What type of pre-program research do you conduct?

18. Do you provide handout masters and/or finished handouts? Who pays for the handouts?

19. How do you accommodate hearing and sight impaired audience members (i.e., Handouts in Braille, audio tapes, etc.)?

20. Will you be accessible to all attendees before and after the event?

Ultimately when narrowing down your selection, ask yourself these questions to help guide your decision:

1. Have I considered a widely-diversified group of potential speakers? Does the pool of speakers address the type of diversity in my audience?

2. Do I have a match between Content (topic), Style (delivery), and the Call to Action (outcomes)?

3. Is the speaker entertaining as well as informative?

4. How does our location/site influence our selection of a speaker and that speaker’s success? How will a rugged, individualist speaker play in a tony, urban 4-star property? Can I use our site to help build a theme or thread running throughout the meeting?

Does the speaker have verifiable references that increase my comfort?

These questions will help you get a great match between your speakers, topic, requirements/needs, desired outcome and the setting while maximizing that all important twist of chemistry.

 

SEAL Inc.

847.394.9857

stinnish@ameritech.net

 

Do your meetings fall victim to Corporate Attention Deficit Syndrome?

The message of your meeting is the most important aspect of your meeting. Food, drink, sleeping rooms…yes these are all important. But the ultimate reason for a meeting is to deliver a message. Even an incentive trip to the most exotic, luxurious destination would go awry if the “message” sent to the participants wasn’t correct.

The message must be well crafted (clear, articulate, and consistent).
The message must be delivered (physically heard).
The message must received (fall upon receptive ears).

Presenters or paid speakers certainly shoulder responsibility for crafting their messages. But how can you create the optimal environment to allow that message to be heard and received?

 

Today’s meeting audiences are typically filled multi-tasking and over-tasked individuals. Many have likened the challenge of getting and keeping our audiences’ attention as Corporate Attention Deficit Syndrome.

The book, The Attention Economy, outlines what we pay attention to and divides our attention into 6 types:

• Attraction (victory, super models)
• Aversion (car wrecks)
• Captive (bad weather, movies)
• Voluntary (hobbies, print advertising)
• Front of Mind (discussion, task at hand)
• Back of Mind (to do list, commuting)

The authors, Thomas Davenport and John Beck, promote the idea that understanding and managing attention is now the single most important determinant of business success.

You can help meetings be an attraction. You can help create environments where our audience feels they are participants not captives.

The majority of people are visual learners (60%). They retain information best when they can “see” the information. Numerous surveys show that retention increased by 70 - 80% when visuals are used. That’s one reason every speaker seems to use PowerPoint. (In addition, to the fact that speakers find it a great crutch!)

Beyond PowerPoint, consider changes in your meetings to make presentations more visual so you and your presenters shine:

• Stories This is not your traditional visual. However, stories woven within a presentation create pictures in people’s minds. Stories work to grab attention and create emotional connections. When done in support of a point in the presentation, stories help increase retention and interest.
• Props Props help make information tangible. Props should illustrate or emphasize a key point. Several suggestions for presenters when using props:

1. Make sure the prop is large enough to be seen

2. Allow sufficient time for the audience to see the prop

3. Don’t let the prop become a distraction from you or your presentation

• Handouts Handouts need not be the PowerPoint slides reproduced. Handouts can include background information, supplemental charts and statistics, anything that supports the presentation. Handouts have the following advantages:

1. Handouts can help fill in gaps in the audience’s knowledge and understanding of the topic

2. Add to the presenter’s creditability

3. Keeps everyone focused

4. Serve as a place to take notes

• Flip Charts The old fashioned flip chart is still a work horse in small to mid-sized meetings. Flip charts allow a presenter to:

1. Create group interest and attention

2. Focus the group on key points

3. Allow people to visually trace their conversation

• Change the scenery The same part of your brain that controls long-term memory also controls large motor skills. Who among us hasn’t sat through a mind-numbing presentation? When a presenter asks the audience to move, they get their attention and re-awaken the part of their brain that controls long term memory.
• Questions Questions ask the audience if the picture is complete for them. Presenters can ask rhetorical questions or they can ask the audience to respond to a question. Additionally, PowerPoint slides can be crafted in such a way that each slide asks questions thereby inviting the audience to reflect and possibly express their opinions and feelings.

You can fight Corporate Attention Deficit by creating visually more interesting meetings. Work toward well crafted (clear, articulate, consistent), well delivered (physically heard) and well received (fall upon receptive ears) messages. Both you and your meeting participants will be glad you did.

by Sue Tinnish

847.394.9857

stinnish@ameritech.net

 

You want new ….
You want different …
You want innovative …
You want to borrow from something done before…

Many of us have only a passing familiarity with the principles of copyright law and the area of intellectual property. The Internet’s technology, ease and flexibility have made it incredibly easy to have access to, copy or even forward information. For the first time, the average person sitting at a computer can gain access to a wide range of every type of copyrighted material and can easily copy or communicate that material virtually instantaneously.

In a digital format, it’s not so easy to determine if a work has been copied. Original photocopy machines left tell-tale signs that a work was a copy. Later, color copies made near perfect originals. Now it is next to impossible to ascertain whether and at what point in the process a copy has been made or a performance has occurred.

From students to authors to people involved in planning meetings, copyright law is important to understand. There is a price to innovation and in many cases it’s determined by copyright laws or other areas of intellectual property rights.

Copyright or © is a legal protection for authors. Copyright law affords protection from “copying” of material. Ideas and facts are not protected by copyright laws. Individual words can not be copyrighted. Copyright only protects the particular way an author expresses facts or ideas. Ultimately, copyright laws allow authors to profit from their work.

Like many laws, copyright laws have been amended since first created in 1790. Some parts of the law are ambiguous or poorly written. And no law can cover all situations in all circumstances. (And hence lawyers can make a profitable living!)

Materials that are protected by copyright include:

• Writings
• Musical works
• Cartoons
• Plays
• Photographs
• Maps
• Artworks, sculpture
• Movies
• Pantomimes and choreographed works
• Recipes
• Architectural drawings

Copyright law protects published and unpublished works. Copyright protection for all works created after 1978 begins the instant a work is created – whether it is registered or not with the US Copyright Office. It is not even necessary to publish the copyright notice. Some works may not be copyright protected but exist in the public domain. Public domain works are available for copying or using without gaining permission from the author.

How do you tell if a work is copyrighted? Unfortunately, there is no straightforward rule. To understand when a copyright has expired, you need to know when the work was published.

• Everything published in the United States before 1923 is in the public domain.
• Works published in the United States between 1923- 1963 and not renewed are in the public domain.
• All unpublished works by authors dated over 70 years are in the public domain.
• Foreign works published before 1901 are in the public domain.
• Foreign works published 1909-1923 with copyright notice are in the public domain.
• Copyright protection for current works (published after 1977) generally lasts for the extent of the author’s life plus 70 years.
• Works made for hire – that is works that are created as part of a job are protected for 90 years from the date of publication or 120 years from the date of creation whichever comes first. Examples: Training materials.

Examples of Public Domain works:

• Louise May Alcott’s Little Women
• Leonardo DaVinci’s Mona Lisa
• The Lone Ranger but not E.T. or Hopalong Cassidy
• Any facts

Copyrightis a complex issue. If you find a work that you want to copy, adapt or otherwise use and it is not in the public domain, you have three alternatives:

1. Find something that is in the public domain

2. Obtain permission to use the work

3. Use the work without permission relying on the principle of the “fair use” which allows copyrighted material to be used for free in limited situations.

Fair use is a concept only legally recognized in the United States. No other country in the world gives the public latitude to use copyrighted works without permission. Under the fair use privilege an author is permitted to make limited use of another author’s work without asking permission.

When is it fair to use someone’s materials?

• When you comment or criticize
• For news reporting
• For research or scholarship

Three other considerations for fair use:

• The type of work – factual works (technical, scientific) vs. works of fancy (novels, poems, plays)
• The amount and importance of the material used
• The effect of the use of the material on the potential market or the value of the copyrighted works

People sometimes unknowingly violate copyright laws. The wide amount of information available via the web and electronic distribution makes it easy to have access to information and to add it to a presentation, brochure or other marketing information.

You may not realize that you are infringing upon an author’s rights. Here are some flagrant examples of violating copyright laws:

• Copying training materials (this is an example of a work made for hire) to reduce the cost of purchasing additional materials from a training company.
• Photocopying of articles from magazines for mass distribution.
• Using a song as background music in a video production.

Works on the Internet do not automatically qualify to be considered public domain. Nor does out of print mean out of copyright.

If you are concerned about copyright issues, you can:

• Research the topic in more depth using these resources:

1. US Office of Copyright http://www.copyright.gov/
US Office of Copyright

2. Brad Templeton writes a brief introduction to copyright law at http://www.templetons.com/brad/copyright.html
Brad Templeton’s Intro to Copyright Law

He also has the 10 Myths about Copyright which is definitely worth a read at http://www.templetons.com/brad/copymyths.html
Brad Templeton’s 10 Myths

3. Copyright website at http://www.benedict.com/
Copyright Website LLC

4. Using Copyrighted Works For Meetings, Seminars & Conferences by J. Wesley Cochran, Professor of Law, Texas Tech University, August 1999 at
http://www.unc.edu/~unclng/copy-corner12.htm
Prof. Cochran

• Ask permission to use the work. (This can be time-consuming.)
• Use royalty-free content. You can purchase for a one-time fee for unlimited use (with some restrictions) of music, stock photos or graphics in presentation materials.
• Use works of the United States Government. By statute, U.S. Government works are not protected by copyright. This would include photographs from NASA, database and statistics (like the US Census data).
• Gain explicit agreements from your speakers that protect your organization from claims that the speaker used copyrighted materials (e.g., a PowerPoint® presentation) without permission. Speaker agreements also should ensure that the sponsor has the right to record and replay the presentation or reproduce the handouts for distribution or sale to non-attendees. Speaker agreements also should include language that allows the sponsoring organization to reproduce the presentation materials in any form or media (e.g., on the sponsor’s Web site). This idea taken directly from Association Meetings, Dec, 2000 by Jed R. Mandel at http://www.findarticles.com/p/articles/mi_m0CXQ/is_6_12/ai_68965444
• Link Well. Links to web sites may be freely reproduced for hyperlinking. Always proper cite a website and depending upon your usage notify the web page provider. Also avoid deeply linking to a specific page. Some websites prohibit deep linking which allows you to avoid the home page.
• Obtain Music Licensing. Unless a song is clearly within the “public domain,” any music–live or recorded–played at an event is subject to copyright protection. Event sponsors may need copyright licenses from one or all of the music licensing organizations (ASCAP, BMI, or SESAC). Each organization has a “playlist” of music for which it is authorized to give licenses on behalf of copyright owners. They can provide you with a blanket license tailored to the meetings industry.

· Research sources for Public Domain works:

1. The on-line Books Page at www.digital.library.upenn.edu/books
On-line Books

2. www.ibiblio.org contains links to many websites with public domain materials
www.ibiblio.org

3. Wikipedia contains many links to public domain at http://en2.wikipedia.org/wiki/wikipedia:public_domain_resources
Wikipedia Public Domain

4. Audiovisual and sound recordings at the National Archives and Records Administration (NARA) at www.archives.gov
NARA

5. Maps at the US Geological Survey (USGS) at www.usgs.gov or the National Archives Cartographic and Architectural Branch at www.nara.gov
USGS

6. Art works through web searches using the artist’s name or check Art History Resources on the Web at http://witcombe.bcpw.sbc.edu/arthlinks.html
Art History Resources

Strive for new, different and innovativemeetings. But respect other people’s work. Plagiarism is an ethical issue. While you may no longer be in school and concerned about plagiarism, you should give credit for ideas and facts that you borrow from authors.

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New content! In order for any search engine to provide relevant results to their visitors (so their visitors will repeatedly use them) they must provide the best results possible for every search performed on their site.

The best website gets more traffic and more traffic means more business - so websites have to be up to date to stay competitive in their market.

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High traffic, very popular sites are visited by the search engine robots more often than sites with little traffic. Some large sites are visited by search engines as much as 2-4 times per month to scan theircontent which makes these sites more visible and higher in the ranks of search engines.

 

How can article marketing increase your search engine traffic?

By submitting articles you can get links from these high traffic sites. Furthermore you can optimize your articles with your searchterms to get high rankings for that particular page. This wouldotherwise take weeks on a new site as oppose to a well established onesuch as this.

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